Archive for October, 2011
Six Steps to Social Media Greatness
It’s no secret that social media can help build your company’s brand – whether your business is consumer-driven or B2B – and building positive brand awareness helps drive revenue. But, social media isn’t like a machine that you can simply
Source: 4socialmediaconsulting
start and put on auto-pilot. It takes time, focus and dedication to smoothly and effectively run the engine of social media. So before you jump head first into creating a corporate Twitter feed, check out our Six Steps to Social Media Greatness:
- Be consistent. Update your Facebook page, blog and Twitter feeds often or you’ll lose followers. It’s not enough to simply create a page and then leave it dormant; doing so could actually harm your brand more than help it.
- Remember that social media is 24/7 – be prepared to tweet, respond to comments and post Facebook updates at night and on weekends.
- Always pay attention and always listen before engaging; social media is about interacting, not broadcasting.
- Be creative if you want to get noticed and keep people engaged. Add videos, contests, surveys or microsites. For example, Samsung’s Esteban Contreras and his team created a tab on their Facebook page to incorporate their mobile website, which helped engage customers.
- Remember the 4 E’s*
- Engage
- Educate
- Excite
- Evangelize
6. Respond to negative comments, don’t ignore them. To effectively engage people posting negative comments about your brand, create separate forums that will help to drive these people away from your fan pages.
Finally, keep in mind that mobile is the next big thing. Companies that aren’t already doing so should start thinking about a mobile strategy and how they can leverage mobile capabilities to engage with customers. More on that in an upcoming post…
*The “Four E’s” were developed by Jeff Hayzlett of The Hayzlett Group.
By Melissa Baratta, Managing Director
